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Hello There!

My Name is...


( a digital marketing professional )
A Little About Myself

A Pittsburgh-Based Marketing Expert With Nearly 10 Years of Professional SEO, PPC & Analytics Experience.

Additional areas of interest & expertise extend into virtually every cobwebbed corner of the Internet, with varied proficiency, thanks to the sheer volume of diverse projects managed — plus a relentless spirit of inquiry.

With a decade of experience implementing comprehensive inbound marketing strategies for clients in verticals that run the gammut from ecommerce to hospitality, I've gained expert-level knowledge & the advanced skillset needed to excel in this fast-paced industry.

From writing optimized content that both ranks organically in search engines and drives cost-effective PPC campaign performance, to leading the development, execution & measurement of tactical multi-channel projects, I have a proven track record of success across an array of diverse clients.

Whether I'm A/B testing Facebook ads for a local business, or helping Fortune 500 companies rank on page one for important key phrases, I have accumulated the deep experience that promises results for clients.

Perhaps most importantly, I'm able to build synergy between departments and communicate across management levels, finding creative solutions which are made available only to those who’ve donned an array of proverbial hats in varied digital marketing environments.

My Employment History

I've Had the Fortunate Opportunity to Hone My Skills Alongside Some of Marketing's Most Innovative Minds.

From global full-service agencies and boutique digital marketing firms, to agile startup environments and local family-owned businesses, each phase of my career has challenged me with rewarding work every step of the way. Explore some job positions I've held below.

Owner / Consultant

Matt Hoff Digital Marketing

September 2016 - Present

Marketing Consultancy Through Which I Provide SEO, PPC, Analytic & Web Design Services for Local Businesses.

Search Account Manager

Merkle Inc

July 2015 - September 2016

Global Performance Marketing Agency Consistently Rated as an Industry Leader by Forrester Research.

SEO Account Manager

Seer Interactive

May 2014 - July 2015

Philly/San Diego Based Agency That's Gained Notoriety Embracing Creative Solutions and Transparency.

Search Specialist, Manager

IMPAQT | Merkle

November 2012 - May 2014

Large Traditional Agency That Shifted to the Digital Landscape so Successfully It Was Quickly Purchased by Merkle.

PR Coordinator / Copywriter

The Content Factory

July 2010 - October 2012

Full-Service Marketing/PR Startup Which Focused on Quality Content Long Before it was Best Practice.

College Marketing Intern


April 2009 - September 2009

Large Record industry Conglomerate Utilizes College Internship Program to Help Increase Bands' Visibility.

Brands I've Worked With

I've Had the Opportunity to Work With a Wide Breadth of Fantastic Clients Over the Years. Here Are Some Notable Ones.

Previous Clients Span a Large Variety of Verticals: Ecommerce, Telecomm, Leisure & Hospitality, Home Goods, Entertainment, Athletic, and More. There is everything from Fortune 500 companies to regional startups that grew to national brands, as well as a few international companies.

Comcast Business
Kimpton Hotels
Commune Hotels
Thompson Hotels
JDV Hotels
Robern and Ann Sacks
Baker Furniture
Under Armour
Crown and Caliber
Inked Magazine
Inked Shop
Universal Windows Direct
Education & Certificates

When a New Google Patent is Published, I Read It. For Fun.

In an Ever-Evolving Field, Continual Learning Doesn't Just Give an Edge Over Your Competition - Its an Essential Part of Success.

university of Pittsburgh

University of Pittsburgh

English Literature Major

2006 - 2010

Endorsements & Feedback

Check Out Actual Feedback From Clients & Former Employers.

My ears must be burning, because below are clients, business owners & employers I've worked closely with over the past several years in various capacities. Although the people writing these testimonials couldn't be more different, they all have one thing in common: positive experiences working with me throughout my career.

  • I was lucky enough to work with Matt on hotel SEO tactics during his time at Merkle and at Seer Interactive. Matt is passionate, informed, proactive and a great teacher, where no idea is too crazy or too difficult to execute.

  • Matt is so incredibly creative and talented that the biggest challenge for me when I managed him was trying to figure out where to put him! He's got rhythm, soul, and he stays focused on the prize, which made him a tremendous asset. The best part about Matt? He has a GREAT sense of humor and he always stays cool, calm, and collected!

  • We worked with Matt for years prior to our re-brand. He was EXCELLENT at SEO and PPC. He was able to re-design our site and get us on the first page of Google in no time, but more importantly, keep us on the first page. I highly recommend his Digital Marketing services.

  • I worked with Matt when we relaunched and his SEO expertise, research skills and ability to work with the team had a terrifically positive impact on the launch. He's a strong strategic thinker and he understands the ins and outs of social media and the web, which is extremely valuable these days. Highly recommended!

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